For our song title we wanted to use the running theme of playing cards so we decided to search for card terms and common card-related sayings. We liked the idea of 'come within an ace of (something)' which means coming very close to the (something) but not quite making it. We decided as the song is about rumours and we are using false identity in our video we thought it would be good to title our song 'Come Within an Ace of Reality'.
This fitted what we wanted as we decided that we wanted a longer title as they have more ambiguity around them.
We also started on song titles for our track list. By the end we want around 12 tracks on our track list for the back of our digipak.
1. Come Within an Ace of Reality
2. Diamond Daisies
3. The All American Game
4. Astray
Wednesday, 10 December 2014
Saturday, 6 December 2014
Goffman's Theory
In a variety of ways, women are portrayed as soft, vulnerable, fragile, powerless, dreamy, child-like, and submissive. While Goffman mainly focuses on the construction of femininity within advertising he also offers insight in how masculinity is portrayed, as the two are depicted and defined in relation to one another.
In opposition to how women are portrayed, men are generally depicted as confident, comfortable, present and aware of their surroundings, even intimidating – prepared for whatever may come their way.
Goffman argues that these poses have nothing to do with biology or natural traits, but rather with how our culture defines as feminine and masculine. Goffman notices how homosexual men are more likely to be depicted in the same poses as women, which tells us that this has less to do with male physique than with cultural notions of femininity and masculinity. It also tells us that portrayals of women and homosexual men in advertising are directed towards the same audience: men.
Often in advertising the following codes are followed:
Men: Shown in dominant positions and appear to be reflective of the thought and intelligence. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions.
Women: Often dismembered; parts of the body such as legs or chest are used, rather than the full body. This is often applied to sell products which are not related to the body.
Often in moving image adverts, male voice are used as voice-over's in commercials rather than females as they have more authority.
In opposition to how women are portrayed, men are generally depicted as confident, comfortable, present and aware of their surroundings, even intimidating – prepared for whatever may come their way.
Goffman argues that these poses have nothing to do with biology or natural traits, but rather with how our culture defines as feminine and masculine. Goffman notices how homosexual men are more likely to be depicted in the same poses as women, which tells us that this has less to do with male physique than with cultural notions of femininity and masculinity. It also tells us that portrayals of women and homosexual men in advertising are directed towards the same audience: men.
Often in advertising the following codes are followed:
Men: Shown in dominant positions and appear to be reflective of the thought and intelligence. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions.
Women: Often dismembered; parts of the body such as legs or chest are used, rather than the full body. This is often applied to sell products which are not related to the body.
Often in moving image adverts, male voice are used as voice-over's in commercials rather than females as they have more authority.
Wednesday, 3 December 2014
Digipak and Ferdinand de Saussure
A digipak is a form of packaging used for CD singles and albums. They consist of a card outer binding, with one or more plastic trays for the disk(s) attactched inside. "Digipak" has become to describe all soft packaging for disks. This format has become more popular due to the enviromental benifits as card is more widely recyclable compared to the plastic that the hard disk cases are made from.
Most digipaks have 4 or 6 panels in them. This gives the designer space to include photos of the artist, logo, track listing. This also allows space for the price and barcode, credits and thanks to people although thanks and credit may also be put on an insert along with the lyrics to songs. Digipaks also ofter have a running theme throught theme linking to a main song or the genre of the artist. Taking this into consideration I am thinking of making my digipak with 4 panels and using the theme of a card game which we are using in our video. I will also include a picture of Ashleigh (our artist) as putting across the identity of the band/singer is important when trying to sell your CD.
Ferdinand de Saussure is one of the founders of semiotics and developed the concept of the signifier and what it signifies. Saussure says that a signifer as simple as 'cat' can form a different image for different people as says that people may not interpret things as you want. The use of signifiers and what they can signify is something to think about when designing my digipak.
This is McFly's digipak for their 4th Studio Album 'RadioACTIVE'. It has 6 panels as well as a pull out booklet with lyrics and thank-you messages and a single-panel tour date pull out. Thoughout the entire digipak and the booklet the colours and fonts are the same and makes it look like more proffesional. The tour date pullout contrasts with this and has a lot of red in it and includes photos from past tours.
Most digipaks have 4 or 6 panels in them. This gives the designer space to include photos of the artist, logo, track listing. This also allows space for the price and barcode, credits and thanks to people although thanks and credit may also be put on an insert along with the lyrics to songs. Digipaks also ofter have a running theme throught theme linking to a main song or the genre of the artist. Taking this into consideration I am thinking of making my digipak with 4 panels and using the theme of a card game which we are using in our video. I will also include a picture of Ashleigh (our artist) as putting across the identity of the band/singer is important when trying to sell your CD.
Ferdinand de Saussure is one of the founders of semiotics and developed the concept of the signifier and what it signifies. Saussure says that a signifer as simple as 'cat' can form a different image for different people as says that people may not interpret things as you want. The use of signifiers and what they can signify is something to think about when designing my digipak.
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| Images from http://gsa2media2011dm.blogspot.co.uk |
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