Editing Progress

Ashleigh and I have been making very good progress with our editing, we've sharpened up some of the lip syncing but decided we need some more locations to keep it fresh and stop it being too repetitive. We decided that the lip syncing should be in black and white. This separates the singer from the 'characters' and helps break up the story a bit better.

Filming Final Scenes

After looking over our footage we decided to redo the lip-syncing (we didn't like the outfit) but we kept the location and shots. We also finally got round to filming the back-story for the last girl. Instead of the original idea of a 'rich girl' with a broken home we chose to use a powerful business woman who is plagued with stress from her high-demand shot. We also decided not to smash a mirror - there was no where that we could smash it. Instead we had the idea to throw her office supplies on the floor and to break down crying as this would be simpler to film.

Framing and Composition

The idea behind framing and composition is to make sure that the focal point is complimented. A change of composition and framing can not only change the focus of the shot but the feel of the shot too.

For example, centred portraits demand attention. However, this is over used and is losing impact. This contrasts with placing a portrait using the rule of thirds.

The rule of thirds is designed to place objects for the most impact. The frame is split into 9 squares and the lines cross at four points. Placing the focus of the frame onto any of these intersects ensures that it has the viewer's attention and makes the shot more interesting.

According to the rule of thirds, eyes in a portrait should be roughly 1/3 of the way down. Shots should also allow for headroom and a leading space to make the shot look more balanced.

Lines in a shot are important, experimenting with them can have artistic outcomes, sharp edges of building can be powerful and diagonal lines of bricks lead focus.

Other shots to consider are birds-eye view, high and low angles, canted angles and eye level shots, a mixture of these keeps the video interesting.

Avicii - The Nights

This video by Avicii is so creative, I love the use of loads of different camera angles including underwater, aerial, point of view as well as a 'selfie' style. I also like the use of time-lapse and slow motion as little fillers to break up the action shots. I also love the settings used as they really bring out the summer-vacation vibe that the song has.

Imagine Dragons - I Bet My Life (music video)

Although Imagine Dragons are classed as Alt. rock/indie rock/indie pop I find that a lot of their songs could also cross into the pop rock genre boundary, like our artist Chloe Howl. What I love about Imagine Dragons' music videos are that they are massively narrative, and quite often don't entirely fit the lyrics. Their videos contain a lot of low key lighting and cold colour schemes. In this video I love the shots used to transition between the 'worlds' within the video, the one around 1:49 is similar to one we want to use in our video to transition from one of the backing stories.