Although Imagine Dragons are classed as Alt. rock/indie rock/indie pop I find that a lot of their songs could also cross into the pop rock genre boundary, like our artist Chloe Howl. What I love about Imagine Dragons' music videos are that they are massively narrative, and quite often don't entirely fit the lyrics. Their videos contain a lot of low key lighting and cold colour schemes. In this video I love the shots used to transition between the 'worlds' within the video, the one around 1:49 is similar to one we want to use in our video to transition from one of the backing stories.
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