Record Label

A record label is a brand which is associated with the marketing of music and music videos. Record labels are often under the control of a corporate umbrella organization called a music group. A music group is typically owned by an international conglomerate "holding company", which often has non-music divisions as well.

As our chosen song is a Pop track I have looked into record labels who  are known to produce Pop music videos.

Mercury Records
Mercury Records is an American-based record label owned by Universal Music Group. Mercury was founded in 1945. It's distributors consist of Island records (US), Virgin EMI Records (UK) and Universal Music Group (Worldwide). Mercury Records represents artists like Pixie Lott, Jessie J and Nina Nesbitt.


Capitol Records
Capitol Records, LLC is a major American record label that is part of the Capitol Music Group and is a division of Universal Music Group (previously EMI). Capitol Records was founded in 1942 by three industry insiders. It's only distributor is Capitol Music Group. Katy Perry is among those who are signed to this record label.


Interscope Records
Interscope Records, Inc. is an American record label that operates as a division of Universal Music Group. It was founded in 1989 and was originally an exclusive Hip-hop label, however it now hosts a range of genres. Since 1999, the label is one of UMG;s most pre-eminent labels. Universal Music Group (US) and Polydor Records (UK) are Interscope's distributors. Interscope records has signed artists such as Lana Del Rey and Lady Gaga.


Epic Records
Epic Records is American record label that runs as a division of Sony Music Entertainment. Originally created as a jazz label Epic Records has since expanded to represent various genres. Epic's only distributor is Sony Music Entertainment. Epic has signed artists like Avril Lavigne, Karmin and Meghan Trainor.


Hollywood Records 
Hollywood Records, Inc., founded in 1989, is an American record label under the ownership of Disney Music Group which focuses in Pop, Rock, Alternative, Hip-Hop and Country genres. It's distributors include Sony Music Entertainment, Universal Music Group (Worldwide) and Warner Music Group (Russia/CIS). Hollywood Records represents artists such as Demi Lovato and Bella Thorne.