John Lewis' Christmas Advert 2014

This advert has literally taken over social media since it was released yesterday. Through the use of emotional music and the wistful narrative this music video really pulls on people's heartstrings. I really like the way it uses CGI to bring the penguin 'toy' to life which really makes you feel like the penguin is the boys friend/pet. I wasn't expecting him to turn out the be a toy!